{\rtf1 \ansi {\*\userprops {\propname jforCreatedThisOn}\proptype30 {\staticval Tue May 21 13:23:05 CEST 2013}{\propname jforVersion}\proptype30 {\staticval jfor V0.7.2rc1 - see http://www.jfor.org}}{\colortbl; \red0\green0\blue0;\red255\green255\blue255;\red255\green0\blue0;\red0\green255\blue0;\red0\green0\blue255;\red0\green255\blue255;\red255\green0\blue255;\red255\green255\blue0;\red0\green0\blue128;\red0\green128\blue128;\red0\green128\blue0;\red128\green0\blue128;\red128\green0\blue0;\red128\green128\blue0;\red128\green128\blue128;\red192\green192\blue192;\red153\green0\blue0;\red224\green230\blue236;}{\fonttbl; {\f0 arial}{\f1 symbol}{\f2 times new roman}{\f3 sans-serif}}\paperw11905 \paperh16837 \margt1133 \margb1700 \margl1700 \margr1133 \sectd {\ql {\b \fs40 Pasadena | Concise luminaire design trimmed to precision}\par }{\ql {}{\b \fs24 Villingen-Schwenningen, 11.04.2010}\par }{\ql {\fs24 Hess AG }\par }{\ql {\fs24 Hess underscores its trendsetting role in outdoor lighting with the new Pasadena luminaire, which is premiering at the Light + Building.}\par }{\ql {\fs24 Born out of collaboration with product designer Sven von Boetticher, the central design facet is, without doubt, the sleek, angular frame-like construction that catches the eye immediately. It is both bracket and a component of the housing and marks Pasadena’s abrupt departure from the catalogue of handed-down streetlight forms. Pasadena’s unique functional design is further apparent in the horizontally finned roof, a feature conceived to facilitate the dissipation of heat. Contrast is provided by the light silver hue of the flat steel construction and the cast aluminium housing’s charcoal grey.}\par }{\ql {\fs24 With its 6-metre mounting height and three different brackets, Pasadena is ideal for the lighting of urban streets and squares, roundabouts, etc. It is available with Hess’s new compact reflector, a precision-engineered, high-efficacy optical system suitable for any standard lamps up to 150 W. Alternatively, Pasadena can be fit with the latest LED technology, for which Hess offers the modular designed, versatile Levo module with integral optics. Levo’s LEDs are mounted on a PCB designed for very simple replacement, enabling cities and towns to benefit immediately from advances in the rapidly developing LED technology.}\par }{\ql {\fs24 Pasadena}\par }{\ql {\fs24 Trendsetting luminaire with sleek, angular form.}\par }{\ql {\fs24 Press photo: Hess AG}\par }{\ql {\b \fs28 Contact}\par }{\ql {\fs24 Hess AG}\par }{\ql {\fs24 Marco Walz}\par }{\ql {\fs24 Investor Relations}\par }{\ql {\fs24 Lantwattenstraße 22}\par }{\ql {\fs24 D - 78050 Villingen-Schwenningen}\par }{\ql {\fs24 Tel.: +49 7721 920-475}\par }{\ql {\fs24 Fax: +49 7721 920-771475}\par }{\ql {\fs24 E-Mail: }{\field {\*\fldinst HYPERLINK "mailto:marco.walz@hess.eu" }{\fldrslt {\ul \fs24 \cf18 marco.walz@hess.eu} }}\par }{\ql {}{\b \fs24 Downloads}\par }{{\trowd \clcbpat19 \clpadt80 \clpadft3 \clpadb80 \clpadfb3 \clpadl80 \clpadfl3 \clpadr80 \clpadfr3 \clbrdrt\brdrs \clbrdrb\brdrs \clbrdrl\brdrs \clbrdrr\brdrs \brdrcf \brdrw20 \ql \cellx4535 \ql \clcbpat19 \clpadt80 \clpadft3 \clpadb80 \clpadfb3 \clpadl80 \clpadfl3 \clpadr80 \clpadfr3 \clbrdrt\brdrs \clbrdrb\brdrs \clbrdrl\brdrs \clbrdrr\brdrs \brdrcf \brdrw20 \ql \cellx9070 \ql \intbl \ql {{\*\shppict {\pict \jpegblip \picw71 \pich47 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}}}\ql \intbl \cell \intbl \ql {{\fs24 \chcbpat19 JPG, 300 DPI, RGB}\par }\intbl \ql {{\field {\*\fldinst HYPERLINK "http://www.hess.eu/de/Service/Presse/?binary=31199556188220260" }{\fldrslt {\ul \fs24 \cf18 Hess_PR_20100411_PASSADENA_RGB.jpeg} }}\par }\intbl \ql {{\fs24 \chcbpat19 }\par }\intbl \ql {{\fs24 \chcbpat19 (JPEG, 1.248,70 KB)}\par }\intbl \ql {{\fs24 \chcbpat19 JPG, 300 DPI, CMYK}\par }\intbl \ql {{\field {\*\fldinst HYPERLINK "http://www.hess.eu/de/Service/Presse/?binary=31199553829381442" }{\fldrslt {\ul \fs24 \cf18 Hess_PR_20100411_PASSADENA_CMYK.zip} }}\par }\intbl \ql {{\fs24 \chcbpat19 }\par }\intbl \ql {{\fs24 \chcbpat19 (ZIP, 4.099,75 KB)}}\ql \cell \row }}{\ql {\*\bkmkstart webdoc_pdf_end}{\*\bkmkend webdoc_pdf_end}\par }\sect }